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How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce

Published on: Sunday 18 March 2018

How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce During a session at South by Southwest in Austin, TX, last week, executives from the brand's marketing team discussed the inspiration behind the groundbreaking strategy and how they were able to bring ...


News source: https://www.marketingdive.com/news/how-jordan-brand-reimagined-its-namesakes-iconic-dunk-to-drive-m-commerce/519348/

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